The pandemic has had a lasting effect on the way we drum up customer interest in our products and services, and depending on your business and its goals, marketing and advertising look different for everyone.
Now more than ever, the success of your business demands that you figure out how to fit into the evolving marketing trends that pop up every year. If you decide to hire a marketing firm, or want to take on the responsibility yourself, you need to figure out how best to reach your audience – which also determines what kind of content is going to bring you the best results for your time and your money.
Whether you are a marketing expert of many years, a total newbie, or fall somewhere in between, these marketing trends for 2022 are ones you won’t want to miss.
Invest in Online Events
Online events have blown up since the start of the pandemic, as you may already know. As companies made the switch from an in office to a work from home schedule, online meeting platforms became a must.
But work meetings aren’t the only way people are taking advantage of virtual spaces. Webinars, product launches, classes, and co-working, just to name a few, have given us a more convenient way to assemble. Online events can be a good way to get your company’s name out there, whether by appealing to a new audience or addressing an already existing one. It can also be a good way to gather data on your attendees, which in the long run helps you build consumer profiles and stronger relationships with your audiences.
Breaking up the text in your posts/emails is important. Using images can spice up your posts, but make sure that if your reader looks at only one thing in your entire post, and it’s that picture, they can still get value from it. Replace your empty stock photos with videos, podcasts, or any other picture content that illustrates what the post is trying to say with just a glance. You can also use a program like Canva to create an infographic quickly, making your content even more relevant to your audience.
Sustainability, Goodwill, and Values
Be a part of the things that matter in the world. While it goes without saying that different brands are going to have different practices, stay authentic to your values and to the things that matter the most to you. Even if your entire company doesn’t currently revolve around sustainability, sharing posts and generating discussions using your brand and your platform will go a long way. These things are going to resonate with your audience. Consumers are more likely to support brands that demonstrate awareness and responsibility for things like the environment, animals, and humankind. Aligning your brand with positive values will attract new customers, while helping you retain the ones you already have. Marketers need to shed light on the actual steps that their business is taking to tackle the world’s most challenging issues. The more transparent you are about your practices, the easier it will be to attract clients who are looking to support a business like yours.
Accessibility is a hot topic of discussion for businesses, and it’s getting even bigger in 2022. Making yourself digitally accessible means that you’re making an effort to reduce any barriers to your services, tools, and technologies. This means making sure that your designs are universally usable for customers who may have different impairments.
The “ideal customer experience” should drive your operations, and a lack of accessibility, whether that be your website, your course material, or the product itself, is going to spoil the brand image that you’ve been working so hard to create. For a more in depth look, check out the Web Content Accessibility Guidelines, which explain how to make web content more accessible to people with disabilities.
The world of business marketing is an ever-evolving one, and as the world shifts so do the expectations consumers have for the companies they choose to support. Finding new and exciting ways to cater to your audiences doesn’t have to be rocket science (even though it feels like it sometimes). Stick with it, and find what works best for you and your brand.
Tune in next Wednesday for a special 4/20 blog…yes, you read that right.